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I started creating Artwork for Levi’s during a time I was working for SP Group, a large Midlands based printers. My role was to work on the highly complex monthly display instructions. When I was handed the project the system was chaotic making each pack extremely time consuming to create. With my past experience creating store communications, I streamlined the process and created an element of consistency but also individuality for each campaign. Due to my working relationship with the Levi’s Europe and UK teams I was asked to continue freelancing for them even when I was assigned a new client. Working for Levi’s was a huge buzz and such an amazing team of people to work and spend time with.